Breast enhancement or ‘augmentation’ is still the most popular cosmetic procedure for women. It is more commonly known as a ‘boob job’ and basically involves increasing the size of the breasts.
Women have traditionally been judged on their bodies and facial appearance and this is still a factor today. The rise of celebrity culture and the emphasis of youth and looks have helped to create a culture of physical perfection.
According to BAAPS (source: annual audit 2008), 91% of cosmetic surgery procedures were chosen by women. The most popular procedures chosen by women are:
- Breast Augmentation
- Blepharoplasty
- Rhytidectomy
- Abdominoplasty
- Breast Reduction
Other popular procedures for women include breast reduction, liposuction and body lifts. Women are also very keen on anti-ageing treatments such as fat injections, gels and chemical peels.
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